Cracking the Code of Business Finances with Geneve Huxley, CPA

Geneve Huxley

Managing your business finances can feel like solving a complex puzzle—especially if accounting terms like "cash basis" and "accrual accounting" make your eyes glaze over. But what if you could not only understand your finances but also laugh while learning about them? That’s exactly what Geneve Huxley, CPA, delivers in this week’s Badass Women in Business podcast episode.

Geneve, affectionately known as the “accountant with a personality,” has over 20 years of experience untangling financial mysteries for small and medium-sized businesses. Based in Fort Collins, Colorado, she works with clients nationwide as a fractional CFO, combining deep expertise with humor to help entrepreneurs achieve financial clarity. She’s proof that accounting doesn’t have to be boring—it can actually be empowering.

Why You Need to Listen

Let’s face it: managing business finances isn’t always at the top of an entrepreneur’s “favorite tasks” list. Many business owners feel overwhelmed by the numbers, unsure how to read their financial statements, or unaware of the systems they need to thrive. If you’ve ever wondered why your cash flow doesn’t match your P&L, or if you’re unsure how to measure your business’s financial health beyond what’s in your bank account, this episode will open your eyes—and maybe even make you laugh.

Geneve makes even the most complex topics understandable and engaging (spoiler: her ghostbusting analogy is worth the listen alone). This episode is packed with actionable insights that will help you not just survive in business, but thrive.

What We Covered

Here’s a glimpse into the financial wisdom Geneve shared:

• Why Accrual Accounting Is Your Best Friend: Cash might be king, but accrual accounting is the gold standard for understanding your business’s true profitability. Geneve breaks down why matching revenue and expenses is crucial for seeing the full picture of your financial health.

• The Power of the Balance Sheet: Most business owners are glued to their income statement, but Geneve reveals why your balance sheet holds the key to long-term stability. She explains how to read it and why it’s the first place she looks when assessing a company’s health.

• The Fractional CFO Advantage: Not every business needs—or can afford—a full-time CFO, but that doesn’t mean you should go without expert financial guidance. Geneve explains how fractional CFOs bring top-tier expertise to small businesses for a fraction of the cost.

• Entrepreneurship Without Burnout: Geneve shares her journey from working 60+ hours a week in high-stress corporate roles to building a fulfilling career as a solopreneur. Her candid take on entrepreneurship includes advice on planning, pricing your services, and avoiding “abusive relationships” with your calendar.

Key Lessons

1. Don’t Ignore Your Balance Sheet: While it’s easy to fixate on revenue and profits, your balance sheet tells the real story of your business’s health. Understanding it can help you prepare for challenges and seize opportunities.

2. Get Your Books in Order: Accurate bookkeeping isn’t just a nice-to-have—it’s the foundation for effective forecasting, budgeting, and decision-making. Garbage in equals garbage out.

3. Cash Is Critical, But Not the Whole Picture: Keeping an eye on your cash flow is essential, but it doesn’t replace the need for detailed financial reports and strategic planning.

4. Hire Expertise When You Need It: Fractional CFOs give you access to high-level financial insights without the cost of a full-time hire. This is a game-changer for small business owners who want to scale sustainably.

Humor Meets Expertise

Geneve’s approach to finance is anything but ordinary. She’s not just explaining accounting principles—she’s making them relatable. Whether she’s comparing bookkeeping to golf caddies or crafting a newsletter about a ghostbusting company expanding into werewolf territory, Geneve finds ways to keep her clients engaged and informed. It’s not every day you meet an accountant who can make you laugh while teaching you how to save money.

Why This Episode Matters

This conversation is a must-listen for business owners at any stage. Geneve’s insights can help entrepreneurs avoid common pitfalls, unlock hidden opportunities, and approach their finances with confidence. She also highlights how fractional services are leveling the playing field, giving smaller businesses access to expertise that was once reserved for Fortune 500 companies.

Advice for Aspiring Entrepreneurs

Geneve’s advice for new solopreneurs is straightforward and actionable:

• Plan Before You Leap: Save up at least three to four months of personal expenses before starting your business.

• Charge What You’re Worth: Whatever you think you should charge, double or triple it. Women, in particular, tend to undervalue their services.

• Trust Yourself: Once you’ve prepared, have faith in your skills and ability to deliver.

Where to Find Geneve

If you’re ready to take control of your finances—or just want to learn more from the “accountant with a personality”—you can connect with Geneve here:

• Website: Huxley CPA

• LinkedIn: Geneve Huxley

Last Thoughts

Geneve’s mix of humor, expertise, and passion for empowering business owners makes this episode a standout. Whether you’re a seasoned entrepreneur or just starting out, her insights will help you view your financials in a whole new light. Don’t miss this chance to learn from a true badass in business—and maybe even laugh while you’re at it.

Catch the full episode now, and don’t forget to subscribe to hear more incredible stories from women redefining success in every industry.