Rachael Wonderlin built a national dementia consulting firm from the ground up, but the real story is how she stopped saying yes to everything and started building a business that actually worked. In this episode, she shares the turning points that shaped her journey, from hustling for every dollar to creating recurring revenue, confronting the unregulated coaching industry, and learning to trust her own instincts as a leader. This conversation is direct, honest, and packed with lessons for any woman building something of her own.

Kristin Heideman did not plan to become an entrepreneur. After two decades in the insurance industry and a sudden job loss, she made a decision that reshaped her entire career. Within forty-eight hours she launched The Brinkman Group and began building a lifestyle business that favors freedom, quality, and confidence over rapid scale. Her story is a clear look at how women can build powerful careers, trust themselves, and define success on their own terms.

When male colleagues dismissed Amanda DuBois as a doctor’s wife dabbling at the law, she decided to build something they never imagined. Thirty years later she leads one of Washington’s longest standing women owned law firms, founded a statewide justice movement, and writes award winning legal thrillers that expose the truth about women in prison. Her story is a reminder that courage and vision can change everything.

Ashley King, founder of BLOOM Virtual.co, shares how she turned perfectionism into purpose and built a creative agency that helps women entrepreneurs grow with confidence and clarity. From her roots in luxury fashion to leading a thriving branding studio, Ashley’s story is about letting go, trusting others, and building brands that truly convert. Learn her three-step framework: Visualize, Audit, Act, to evolve your business, align your brand with your future self, and take the brave steps that lead to lasting growth.

When Sarah Noel Block talks about being a “f***ing badass,” she means it. After years of freelancing, scaling too fast, burning down systems that no longer fit, and rebuilding smarter each time, she has learned that confidence is not a personality trait. It is a business strategy.

In this episode of Badass Women in Business, Sarah shares how she built Tiny Marketing, a company designed for sustainable growth and sanity. She explains how to test new offers before investing, use Gateway Offers to turn leads into long-term clients, and protect your time with firm boundaries.

Her story is a powerful reminder that success is not about doing more. It is about doing what works, trusting yourself enough to walk away from what does not, and building a business that serves your life.

When corporate strategist turned nonprofit advisor Sherry Quam Taylor tripled her organization’s revenue during a recession, she realized that most nonprofits fail not because of mission, but because of business infrastructure. Today, she helps CEOs build scalable, revenue-strong organizations that fund real impact. In this episode, Sherry talks with Aggie and Cristy about investing in yourself, raising future CEOs, saying no with confidence, and why nonprofits should run like businesses.

When entrepreneur Sherry Norris founded Alala, a South Carolina-based boutique serving women after breast cancer, she never imagined her journey would begin selling sex toys. What started as an unconventional path to empowerment became a mission to restore confidence and dignity for thousands of cancer warriors. In honor of Breast Cancer Awareness Month, Sherry shares how curiosity, compassion, and courage built a million-dollar business that helps women feel whole again.

Two friends from Wisconsin turned their love of local food and fermentation into a growing beverage brand that celebrates inclusion and community. Siren Shrub, founded by Mindy McCord and Layne Cozzolino, crafts vinegar-based drinks that offer sophistication and flexibility for drinkers and non-drinkers alike.

Jenn Harris has reinvented herself more times than most people change careers. From aspiring golf pro to entrepreneur to CEO, her journey has been driven by curiosity, courage, and a relentless desire to solve problems. In this Badass Women in Business feature, Jenn shares how she built confidence through golf, created spaces for women to connect, and learned to lead through uncertainty, pregnancy, and company transformation. Her story is about resilience, reinvention, and redefining success on her own terms.