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From Burnout to Global Brand Builder: How Yuki Bi Leads with Clarity, Culture, and Courage

Global brand strategist Yuki Bi joins the Badass Women in Business podcast to share how she built Helios Worldwide across four continents without shortcuts or compromises. From her early days in Canadian marketing to leading integrated strategy for global brands, Yuki unpacks the lessons that came from burnout, cultural missteps, and bold decisions. She shares how structure, clarity, and emotional honesty shaped her leadership; and why real growth often begins in the hardest moments.

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Pinterest as a Business Powerhouse: How Laura Rike Turned Challenges into Success Using Pinterest

Laura Rike’s story shows how strategic use of Pinterest helped her navigate life’s obstacles and build a thriving business. After a serious injury left her immobile, Pinterest became her business’s lifeline, continuing to generate passive income and even fund her wedding. In this blog, we dive into how Laura’s journey as a Pinterest strategist not only helped her overcome personal challenges but also enabled her clients to build six-figure businesses without sacrificing their work-life balance. Learn how you can leverage Pinterest for sustainable business growth and passive income.

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From Cleaning Toilets to Building Tech: How Libby DeLucien Bet on Herself and Built a Legacy

Libby DeLucien didn’t build her business from a vision board. She built it while navigating a divorce, a custody battle, and starting over with nothing but her experience and work ethic. In this episode, Libby shares how she went from cleaning houses to running a national franchise and two software companies. We talk about her 1 Layer Deep systems approach, the family meetings that guide her business decisions, and how she redefined what it means to be a good mother and a strong leader. If you’ve ever felt stretched too thin, her story will change the way you think about growth.

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What If Therapy Alone Isn’t Enough? How Dana Hargus Is Helping Kids and Adults Reclaim Calm and Control Through Biofeedback

When talk therapy isn’t enough, what comes next? Dana Hargus, a veteran counselor and founder of Restore of Ada, shares how biofeedback and nervous system healing are transforming the lives of kids, parents, and adults who’ve tried everything else. In this powerful story of personal and professional growth, Dana explains why overstimulation is at the root of so many emotional challenges, and how real change begins when the body learns to feel safe again.

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Keep Your Eye on the Horizon: Kathy Eberwein on Building a Global Legacy Without Losing Yourself

Kathy Eberwein built a global recruitment empire not by following the rules, but by breaking them with intention. From walking job sites as the only woman in steel-toed boots to launching Global Edge the day after her divorce, Kathy’s story is a masterclass in resilience, values-driven leadership, and trusting your gut even when the stakes are high. In this episode, she shares how staying true to who you are, especially when the world expects otherwise, is the most powerful strategy of all. If you have ever questioned your voice, your timing, or your path, this conversation will remind you that real success starts with owning exactly who you are.

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Leading in Her Own Shoes: Elizabeth Frederick and the Future of Justice That Listens

Elizabeth “Liz” Frederick did not step into someone else’s legacy. She built her own. As Executive Director of Avenues for Justice, Liz leads with clarity, compassion, and a deep commitment to second chances. In this post, she shares her journey from mentee to leader, how AFJ is rewriting the narrative around youth justice in New York City, and why authentic leadership means showing up fully in your own shoes. If you care about justice, equity, and what real impact looks like on the ground, Liz’s story is one you need to read.

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Permission Granted: Thayer Lavielle on Power, Platform, and the Business Case for Women

Thayer Lavielle is not waiting for permission. As Managing Director of The Collective at Wasserman, she has built a global consultancy and research platform that proves women are not a charitable investment—they are a business opportunity. In this episode, Thayer shares how her nonlinear career shaped her leadership, why data must drive equity, and how The Collective is scaling measurable change across sports, entertainment, and culture. From launching Title Nine lawsuits in college to helping her daughter spark a 25-team flag football league, Thayer moves with purpose and builds with precision. Her message is clear: know your gift, own your voice, and give yourself permission to lead differently.

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Peace, Purpose, and Profits: Marissa Rodriguez on Building a Business That Serves Your Life

After a sudden layoff in 2015, Marissa Rodriguez walked away from the corporate grind and built a life and business rooted in freedom, clarity, and scale. From generating over 100 million dollars in eCommerce revenue to relocating to Greece on a one-way ticket, her story is both a blueprint and a wake-up call. In this episode, Marissa breaks down why eCommerce is not just retail online, how to scale without full-time staff, and what it really takes to build a business that serves your life, not the other way around.

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