In our latest Badass Women in Business episode, we had the absolute joy of sitting down with Alejandra Rojas, founder of Brown Way to Money, financial coach, writer, and host of The Brown Way to Money podcast. Her story? Equal parts hustle, healing, and high-impact transformation.

Alexandria Hammond, founder of BrandNEWS PR Consulting Firm, knows this better than anyone. With 20 years of experience in PR, media relations, and branding, she has worked behind the scenes to craft compelling stories for brands of all sizes. From playing a key role in the PR campaign that turned The Elf on the Shelf into a household name to leading external communications for one of the largest orthopedic practices in the U.S., Alexandria has mastered the art of staying ahead of the media curve.

Melissa Armstrong is on a mission to help business owners take control of their finances and create systems that support, rather than drain, their growth. Whether it’s cash flow management, internal controls, or financial strategy, her expertise helps businesses operate with more clarity, confidence, and efficiency.

Some leaders sugarcoat. Some avoid conflict. Some hold back from using strong, confident language that commands respect.

Not Julie Holunga.

Julie is a leadership trainer, executive coach, and speaker who helps professionals communicate clearly, own their authority, and lead with confidence. She’s on a mission to rid the world of lazy leadership—the kind that dodges hard conversations, weakens trust, and holds organizations back. In this episode of Badass Women in Business, Julie shares her expertise in leadership development, trust-building, and communication strategies that help professionals—especially women—step into their power.

Coco Sellman isn't new to entrepreneurship. With over 25 years of experience, five successful startups, and advising over 500 businesses, Coco embodies resilience, purpose-driven leadership, and innovative growth. Her last venture, Allumé Home Care, quickly scaled to eight-figure revenues and over 150 employees in under four years, eventually merging and successfully exiting in 2024. But her journey hasn't been without challenges—it's those lessons Coco now shares openly to help other women-led businesses navigate exponential growth.

Madeline Reeves, Founder & CEO of Fearless Foundry, a powerhouse entrepreneur rewriting the rules of business—on her terms. In this episode of Badass Women in Business, Madeline gets real about the untold truths of scaling, the emotional toll of entrepreneurship, and why women must shift their mindset around money if they want to build sustainable, thriving businesses.

For generations, menstrual blood has been dismissed as waste—an inconvenience at best, a taboo at worst. But what if it was actually one of the most valuable health indicators available to women? Dr. Sara Naseri had that exact thought, and she’s spent the last decade proving it to the world.

Virginia Klausmeier, CEO and Founder of Sylvatex, is on a mission to revolutionize high-tech manufacturing and clean energy. With a background in chemistry and engineering, she’s driving sustainable solutions for battery materials while advocating for more women in leadership roles in STEM. In this episode, Virginia shares her journey from being underestimated to sitting at the table with the world’s top decision-makers, navigating the challenges of scaling a climate tech company, and why she believes the future of innovation depends on tapping into both strategy and intuition.

Can intuition and corporate strategy work together? Serin Silva has spent her career proving that they can. With a background in Fortune 500 leadership, digital innovation, and high-stakes advertising, Serin built a name for herself launching multi-million-dollar brands and solving complex business problems. But it wasn’t until she fully embraced her intuitive abilities that she realized the missing piece of true success—trusting herself.