Kirsten Liston, Founder and CEO of Rethink Compliance, shares how she left a secure leadership role to build a company that challenged an entire industry. In this episode, she talks about the mindset required to become a founder, recognizing market opportunities others ignore, and why more is possible than most people believe when building a business.

Two friends from Wisconsin turned their love of local food and fermentation into a growing beverage brand that celebrates inclusion and community. Siren Shrub, founded by Mindy McCord and Layne Cozzolino, crafts vinegar-based drinks that offer sophistication and flexibility for drinkers and non-drinkers alike.