After thirteen years in corporate leadership, Meredith Farley made the leap into entrepreneurship when a layoff forced a choice between safety and ownership. In this episode of the Badass Women in Business podcast, we talk about the mindset shift from corporate to founder, why so many capable women stay invisible, and how to build credible authority on LinkedIn without burning out.

Rebecca Todd, founder of TruBlu Images, shares how she built a purpose-driven photography business by focusing on relationships, mission-led work, and long-term sustainability. In this episode of the Badass Women in Business podcast, Rebecca talks about niching with confidence, rebuilding a business in a new city, navigating imposter syndrome, and scaling a creative business while staying aligned with her values.s.

What started as a walk through a Denver neighborhood turned into a seven-year journey building a deconstruction company that challenges how we think about waste, leadership, and sustainable growth. In this episode, Anna Perks shares how she built Perks Deconstruction, why entrepreneurship is often romanticized, and what it really takes to grow a business without burning out.

Season 5 of the Badass Women in Business podcast opens with a grounded, honest conversation about what it really takes to build a business that lasts. Maria Onesto Moran, founder and CEO of Green Home Experts, shares her journey from launching a green retail concept just before the Great Recession to leading a WBE-certified energy efficiency logistics company serving utilities across the Midwest. This episode is about mindfulness, trusting your gut, learning through failure, and building a values-driven company that supports real life, not just growth on paper.

Philanthropy is generous, but the systems behind it are outdated. In this episode, Sarah Angello, cofounder of Daffodil, explains how she is rebuilding trust in giving by creating real-time transparency between donors and nonprofits. She shares her journey from the arts to tech, the mindset shifts she had to make, and why she believes almost everything is fixable when you lead with clarity and action. This is a story about solving a problem most people never see and choosing to build a company that changes how charitable dollars flow.

Rachael Wonderlin built a national dementia consulting firm from the ground up, but the real story is how she stopped saying yes to everything and started building a business that actually worked. In this episode, she shares the turning points that shaped her journey, from hustling for every dollar to creating recurring revenue, confronting the unregulated coaching industry, and learning to trust her own instincts as a leader. This conversation is direct, honest, and packed with lessons for any woman building something of her own.

Kristin Heideman did not plan to become an entrepreneur. After two decades in the insurance industry and a sudden job loss, she made a decision that reshaped her entire career. Within forty-eight hours she launched The Brinkman Group and began building a lifestyle business that favors freedom, quality, and confidence over rapid scale. Her story is a clear look at how women can build powerful careers, trust themselves, and define success on their own terms.

When male colleagues dismissed Amanda DuBois as a doctor’s wife dabbling at the law, she decided to build something they never imagined. Thirty years later she leads one of Washington’s longest standing women owned law firms, founded a statewide justice movement, and writes award winning legal thrillers that expose the truth about women in prison. Her story is a reminder that courage and vision can change everything.

Ashley King, founder of BLOOM Virtual.co, shares how she turned perfectionism into purpose and built a creative agency that helps women entrepreneurs grow with confidence and clarity. From her roots in luxury fashion to leading a thriving branding studio, Ashley’s story is about letting go, trusting others, and building brands that truly convert. Learn her three-step framework: Visualize, Audit, Act, to evolve your business, align your brand with your future self, and take the brave steps that lead to lasting growth.