Embracing Your Worthiness: Liz Owens on Overcoming Self-Doubt and Building Worthy AF
In our latest episode, we had the pleasure of chatting with Liz Owens, the inspiring founder of Worthy AF. Her brand is all about celebrating and empowering women who feel they don’t quite fit into society’s conventional norms. Liz’s story is one of overcoming low self-esteem, imposter syndrome, and embracing her true self.
From Low Self-Esteem to Empowerment
Liz grew up with low self-esteem, often feeling like she didn't deserve her privileges. She struggled with self-worth and feeling out of place. These feelings of not earning a seat at the table motivated her to push herself to break through her shell. Liz realized that being a cheerleader for others was a way to lift herself as well. She believes that a rising tide lifts all boats, and if she can help others, they'll rise together.
The Birth of Worthy AF
Liz has always had an entrepreneurial spirit. From a young age, she wanted to create something of her own. The idea for Worthy AF sparked while she was designing fun and cheeky t-shirts for a faux bachelorette party. She realized that none of her friends fit into traditional roles, and this inspired her to create an apparel brand that celebrates being unconventional and unapologetic.
Building a Brand and Community
Worthy AF started as a creative outlet for Liz, using print-on-demand to manage costs. Her vision for the brand has evolved into creating an online community where people feel safe to be themselves. Liz wants her brand to be a conversation piece, a platform where people can share their stories and feel empowered.
Overcoming Challenges
Starting an apparel brand is no small feat. Liz faced many challenges, from handling cost of goods to navigating the legalities of trademarks. She emphasizes the importance of taking baby steps and not getting bogged down by the long-term goals. By focusing on small, manageable tasks, Liz was able to build her brand without getting overwhelmed.
Advice for Aspiring Entrepreneurs
Liz's journey offers valuable lessons for anyone looking to start a side hustle or gig business:
Start with Print-on-Demand: This approach helps manage costs and allows for scalability.
Find a Supportive Community: Surround yourself with like-minded individuals who can offer advice and encouragement.
Manage Finances: Keep a close eye on your expenses to ensure long-term success.
Push Past Imposter Syndrome: Take risks and shamelessly promote your brand.
Collaborate and Network: Building partnerships can help your business grow.
Embrace Your Worth: Be unapologetically yourself and let your authenticity shine.
Vision for the Future
Liz envisions Worthy AF growing into a major player in the e-commerce space, hosting speaking engagements, and partnering with other women’s brands. She dreams of creating a marketplace where unconventional women's brands can thrive together. Liz's ultimate goal is to spread the message of worthiness and build people's confidence.
Final Thoughts
Liz Owens’ journey with Worthy AF is a testament to the power of self-belief and community. By embracing her worthiness and pushing past her fears, Liz has created a brand that empowers and uplifts others. Her story reminds us that taking small steps and finding support can lead to big accomplishments.
If you’re inspired by Liz’s journey, check out Worthy AF at worthyafapparel.com and follow her on Instagram (@worthyaf_apparel) and TikTok. Join the movement, share your story, and be unapologetically yourself.
We hope you enjoyed this episode as much as we did recording it. If you like our show, please rate us, drop us a review on your favorite streaming app, and we’ll catch you on the next episode. Stay badass!
