From Burnout to Global Brand Builder: How Yuki Bi Leads with Clarity, Culture, and Courage

Global brand strategist Yuki Bi joins the Badass Women in Business podcast to share how she built Helios Worldwide across four continents without shortcuts or compromises. From her early days in Canadian marketing to leading integrated strategy for global brands, Yuki unpacks the lessons that came from burnout, cultural missteps, and bold decisions. She shares how structure, clarity, and emotional honesty shaped her leadership; and why real growth often begins in the hardest moments.