Rachael Wonderlin built a national dementia consulting firm from the ground up, but the real story is how she stopped saying yes to everything and started building a business that actually worked. In this episode, she shares the turning points that shaped her journey, from hustling for every dollar to creating recurring revenue, confronting the unregulated coaching industry, and learning to trust her own instincts as a leader. This conversation is direct, honest, and packed with lessons for any woman building something of her own.

When male colleagues dismissed Amanda DuBois as a doctor’s wife dabbling at the law, she decided to build something they never imagined. Thirty years later she leads one of Washington’s longest standing women owned law firms, founded a statewide justice movement, and writes award winning legal thrillers that expose the truth about women in prison. Her story is a reminder that courage and vision can change everything.

Ashley King, founder of BLOOM Virtual.co, shares how she turned perfectionism into purpose and built a creative agency that helps women entrepreneurs grow with confidence and clarity. From her roots in luxury fashion to leading a thriving branding studio, Ashley’s story is about letting go, trusting others, and building brands that truly convert. Learn her three-step framework: Visualize, Audit, Act, to evolve your business, align your brand with your future self, and take the brave steps that lead to lasting growth.

When entrepreneur Sherry Norris founded Alala, a South Carolina-based boutique serving women after breast cancer, she never imagined her journey would begin selling sex toys. What started as an unconventional path to empowerment became a mission to restore confidence and dignity for thousands of cancer warriors. In honor of Breast Cancer Awareness Month, Sherry shares how curiosity, compassion, and courage built a million-dollar business that helps women feel whole again.

Jennifer Dulski went from high school teacher to leading teams at Yahoo, Google, Facebook, and Change.org, and now runs Rising Team, a platform helping managers build connection and trust. In this episode, she shares candid lessons on resilience, leadership, and starting movements that matter, offering practical frameworks like the Three Cs of clarify, coach, and connect for leaders navigating today’s changing workplace.

In this episode of Badass Women in Business, Christine Watts, Chief of Staff at Ninety, shares her journey from being the first employee to helping scale a company to nearly 200 team members. Christine dives into how Ninety keeps its remote culture thriving through intentional rituals, core values, and leadership alignment. She discusses her personal growth, the challenges of wearing multiple hats, and the importance of creating clarity and connection within a fast-growing organization. Christine’s unique perspective offers insights on balancing work-life priorities, fostering team productivity, and empowering small businesses through effective planning tools.

Leadership is more than just managing a team. It's a principle, a philosophy that shapes everything from your vision and mission to your core values. It's the foundation upon which your business stands, even from its earliest days. And trust me, it's essential to have in place as soon as you start offering your services or products.