Alexandria Hammond, founder of BrandNEWS PR Consulting Firm, knows this better than anyone. With 20 years of experience in PR, media relations, and branding, she has worked behind the scenes to craft compelling stories for brands of all sizes. From playing a key role in the PR campaign that turned The Elf on the Shelf into a household name to leading external communications for one of the largest orthopedic practices in the U.S., Alexandria has mastered the art of staying ahead of the media curve.

In this episode of the Badass Women in Business Podcast, hosts Aggie Chydzinski and Cristy welcome Valerie Chan, founder of Plat4orm, a leading PR firm. Valerie shares her expertise on mastering storytelling to boost business growth and achieve high valuations. The discussion covers essential topics such as the impact of PR in highly regulated industries, navigating economic shifts, and the importance of diversity in corporate success. Valerie also delves into her personal journey from law to PR and introduces her new book, "The Ultimate Self-Help Guide for the Child of an Asian Tiger Mom." Tune in to learn how strategic storytelling can transform your business and drive significant value.

Keywords: storytelling in business, business growth, high valuations, Valerie Chan, Plat4orm, PR strategies, economic impact on marketing, diversity in corporate success, Badass Women in Business Podcast, Aggie Chydzinski, Cristy, highly regulated industries, PR expert, law to PR transition.