Global brand strategist Yuki Bi joins the Badass Women in Business podcast to share how she built Helios Worldwide across four continents without shortcuts or compromises. From her early days in Canadian marketing to leading integrated strategy for global brands, Yuki unpacks the lessons that came from burnout, cultural missteps, and bold decisions. She shares how structure, clarity, and emotional honesty shaped her leadership; and why real growth often begins in the hardest moments.

Libby DeLucien didn’t build her business from a vision board. She built it while navigating a divorce, a custody battle, and starting over with nothing but her experience and work ethic. In this episode, Libby shares how she went from cleaning houses to running a national franchise and two software companies. We talk about her 1 Layer Deep systems approach, the family meetings that guide her business decisions, and how she redefined what it means to be a good mother and a strong leader. If you’ve ever felt stretched too thin, her story will change the way you think about growth.

After getting laid off and losing thousands on a real estate deal, Lisa Troyano-Ascolese turned her lowest moment into a tech startup, and built a thriving brokerage along the way. Her story is raw, real, and a must-listen for every aspiring entrepreneur.

When talk therapy isn’t enough, what comes next? Dana Hargus, a veteran counselor and founder of Restore of Ada, shares how biofeedback and nervous system healing are transforming the lives of kids, parents, and adults who’ve tried everything else. In this powerful story of personal and professional growth, Dana explains why overstimulation is at the root of so many emotional challenges, and how real change begins when the body learns to feel safe again.

Kathy Eberwein built a global recruitment empire not by following the rules, but by breaking them with intention. From walking job sites as the only woman in steel-toed boots to launching Global Edge the day after her divorce, Kathy’s story is a masterclass in resilience, values-driven leadership, and trusting your gut even when the stakes are high. In this episode, she shares how staying true to who you are, especially when the world expects otherwise, is the most powerful strategy of all. If you have ever questioned your voice, your timing, or your path, this conversation will remind you that real success starts with owning exactly who you are.

Thayer Lavielle is not waiting for permission. As Managing Director of The Collective at Wasserman, she has built a global consultancy and research platform that proves women are not a charitable investment—they are a business opportunity. In this episode, Thayer shares how her nonlinear career shaped her leadership, why data must drive equity, and how The Collective is scaling measurable change across sports, entertainment, and culture. From launching Title Nine lawsuits in college to helping her daughter spark a 25-team flag football league, Thayer moves with purpose and builds with precision. Her message is clear: know your gift, own your voice, and give yourself permission to lead differently.

After a sudden layoff in 2015, Marissa Rodriguez walked away from the corporate grind and built a life and business rooted in freedom, clarity, and scale. From generating over 100 million dollars in eCommerce revenue to relocating to Greece on a one-way ticket, her story is both a blueprint and a wake-up call. In this episode, Marissa breaks down why eCommerce is not just retail online, how to scale without full-time staff, and what it really takes to build a business that serves your life, not the other way around.

“What you don’t change, you’re choosing.”
At just 24, Min Ju Kim is already rewriting the rules of sportswear, creative expression, and what it means to take up space as an Asian woman in business. From walking away from her father’s dream of pro golf to building Zasin, a golfwear brand for women, by women, Kim is proof that clarity comes when you choose yourself. Her story is not polished. It’s real. It’s bold. And it reminds us that purpose begins the moment you stop waiting for permission and start moving with intention.

“I left with a hundred dollars in my wallet and no home to go to. Today, I get paid five figures to clean million-dollar homes, teach other women how to charge what they’re worth, and run a business that reflects who I am: queer, bold, funny, and fiercely unbothered. The poem that saved my life became the business that changed it. Pause. Reflect. Move forward. That’s not just my brand. That’s my survival story.”
— Holly Oldham, founder of PRMF Cleaning