Why Every Business Needs a PR Strategy Before a Crisis Hits

Alexandria Hammond, founder of BrandNEWS PR Consulting Firm, knows this better than anyone. With 20 years of experience in PR, media relations, and branding, she has worked behind the scenes to craft compelling stories for brands of all sizes. From playing a key role in the PR campaign that turned The Elf on the Shelf into a household name to leading external communications for one of the largest orthopedic practices in the U.S., Alexandria has mastered the art of staying ahead of the media curve.