Choosing Yourself: How Min Ju Kim Is Redefining Sportswear, Storytelling, and Success on Her Terms

“What you don’t change, you’re choosing.”
At just 24, Min Ju Kim is already rewriting the rules of sportswear, creative expression, and what it means to take up space as an Asian woman in business. From walking away from her father’s dream of pro golf to building Zasin, a golfwear brand for women, by women, Kim is proof that clarity comes when you choose yourself. Her story is not polished. It’s real. It’s bold. And it reminds us that purpose begins the moment you stop waiting for permission and start moving with intention.