How Allison Herman is Building a Thriving Apparel Brand—Without Quitting Her Full-Time Job

Entrepreneurship often comes with a familiar narrative: take the leap, quit your job, and go all in. But for Allison Herman, owner of Dragonwing, that version of success never felt quite right. Instead, she chose a different path—one where she kept her high-level corporate role while building her own fast-growing activewear brand from the ground up.

Now, as she scales Dragonwing into a powerful force in the girls' activewear market, Herman is proving that entrepreneurship isn’t an all-or-nothing game—it’s about strategy, time management, and smart decision-making.

And she’s not slowing down anytime soon.