In this episode of the Badass Women in Business podcast, hosts Aggie and Cristy sit down with Jen Sugermeyer, Founder and CEO of ATA Cosmetics, to discuss her inspiring journey from IT leadership to beauty industry innovator. Jen shares how her personal development journey, including overcoming addiction and building confidence, led her to create a groundbreaking skincare tool, the Jade Applicator. Learn how Jen turned her vision into a thriving business and discover key insights on embracing your uniqueness, building confidence, and staying true to your entrepreneurial vision. Listen now for practical advice and inspiration!

In this episode of the Badass Women in Business Podcast, hosts Aggie Chydzinski and Cristy welcome Valerie Chan, founder of Plat4orm, a leading PR firm. Valerie shares her expertise on mastering storytelling to boost business growth and achieve high valuations. The discussion covers essential topics such as the impact of PR in highly regulated industries, navigating economic shifts, and the importance of diversity in corporate success. Valerie also delves into her personal journey from law to PR and introduces her new book, "The Ultimate Self-Help Guide for the Child of an Asian Tiger Mom." Tune in to learn how strategic storytelling can transform your business and drive significant value.

Keywords: storytelling in business, business growth, high valuations, Valerie Chan, Plat4orm, PR strategies, economic impact on marketing, diversity in corporate success, Badass Women in Business Podcast, Aggie Chydzinski, Cristy, highly regulated industries, PR expert, law to PR transition.