Alexandria Hammond, founder of BrandNEWS PR Consulting Firm, knows this better than anyone. With 20 years of experience in PR, media relations, and branding, she has worked behind the scenes to craft compelling stories for brands of all sizes. From playing a key role in the PR campaign that turned The Elf on the Shelf into a household name to leading external communications for one of the largest orthopedic practices in the U.S., Alexandria has mastered the art of staying ahead of the media curve.

Coco Sellman isn't new to entrepreneurship. With over 25 years of experience, five successful startups, and advising over 500 businesses, Coco embodies resilience, purpose-driven leadership, and innovative growth. Her last venture, Allumé Home Care, quickly scaled to eight-figure revenues and over 150 employees in under four years, eventually merging and successfully exiting in 2024. But her journey hasn't been without challenges—it's those lessons Coco now shares openly to help other women-led businesses navigate exponential growth.