Visibility Is Power: Roshanda Pratt’s Journey to Owning Her Voice
“The Rosho” - Roshanda Pratt
In the latest episode of Badass Women in Business, we had the honor of speaking with Roshanda Pratt, a trailblazer in visibility strategy and a champion for women finding their voice. Roshanda, affectionately known as "The Rosho," shared her incredible journey from working behind the scenes in television news to becoming an entrepreneur, author, and sought-after speaker who empowers others to embrace their light unapologetically.
Roshanda believes visibility is not just about being seen—it’s about being heard and being paid. For her, stepping into visibility wasn’t easy. She reflected on years of doubting her voice and undervaluing her skills. It wasn’t until she gave herself permission to show up authentically that her journey took a transformative turn.
From Silence to Empowerment
Roshanda’s message is rooted in the idea that visibility is an inside job. For women in leadership and business, this often means unlearning societal expectations and reestablishing confidence in their unique value. “The greatest permission slip you can write is the one for yourself,” she said during our conversation.
She didn’t just talk about her struggles; she shared actionable steps for overcoming them. One standout moment was when she explained the power of an “apology tour” to herself, where she acknowledged the times she doubted her worth, silenced her voice, or let others define her value.
“Whatever you dishonor, you can’t profit from,” Roshanda said, summing up one of her key lessons. For her, this meant embracing her voice, appearance, and presence—things she once tried to hide.
Building a Legacy Through Visibility
Roshanda’s journey is also a testament to the power of content. She reminded us that every piece of content we create, whether it’s a live stream, podcast, or book, becomes part of our legacy. Her own books, CEO of Live Video and Visibility Is Power, were born out of her experiences and have inspired countless others to step into their power.
She’s also unafraid to show her life’s real, unpolished moments. Whether it’s navigating motherhood, sharing her faith, or grieving the loss of a close friend, Roshanda uses her story to create connections and build community. Her vulnerability, combined with her humor and authenticity, makes her a force in the digital world.
Practical Wisdom for Entrepreneurs
For anyone struggling with visibility or feeling undervalued, Roshanda offered these takeaways:
Embrace Progress Over Perfection: Start where you are. Showing up authentically and consistently matters more than being flawless.
Invest in Yourself: Whether it’s hiring a coach, joining a community, or working with a therapist, invest in the tools and support that help you grow.
Value Your Services: As women, we often undervalue our worth. Roshanda reminds us that we must first honor ourselves to ask others to do the same.
Visibility is Your Superpower
Roshanda Pratt’s story is a powerful reminder that visibility is a choice and a responsibility. Women who embrace their visibility not only amplify their own lives but also give others permission to do the same.
Catch the full episode to hear Roshanda’s journey, her advice for entrepreneurs, and how she continues to redefine what it means to be a badass woman in business.
Stay badass, and remember: Visibility is power.
