What if you could redesign your life—live somewhere new, pivot to a completely different career, and finally align your work with your passions? For Kimmy K. Powell, that wasn’t just a dream; it was a choice she made at 45 years old. Today, Kimmy is the owner of four Woodhouse Spas across three states, a mentor to aspiring entrepreneurs, and the author of Passion and Purpose Project. Her story is a testament to grit, reinvention, and the belief that it’s never too late to create the life you want.

In this heartwarming episode of Badass Women in Business, we talk with Marti Wymer, founder and CEO of Spoonful of Comfort. What started as a personal response to grief has become a thriving business delivering handcrafted soup and care packages to nearly 3 million recipients nationwide. Marti shares her journey from a kitchen startup to leading a company known for its compassion, resilience, and impact. From navigating Shark Tank to scaling her business with love at its core, Marti’s story is a testament to the power of turning passion into purpose.

In this episode of Badass Women in Business, Jackie Keller, Founding Director of NutriFit LLC and a health and wellness expert, shares her inspiring journey of blending passion and purpose into a 37-year-long entrepreneurial career. Motivated by personal loss, Jackie has dedicated her life to helping others achieve better health and longevity through nutrition, wellness coaching, and sustainable practices. From running multiple businesses with her husband to emphasizing customer care and evolving her business model, Jackie offers invaluable insights into building a purpose-driven company while fostering genuine connections.

In this episode of Badass Women in Business, we sit down with Jen Vander Roest, an entrepreneur whose journey embodies sustainability, community preservation, and creative ambition. Jen shares how her background as a land-use planner and nonprofit professional shaped her transition into entrepreneurship, leading to the creation of two thriving ventures: The Flats at Front + Union, a boutique hotel celebrating Traverse City's rich history, and eelo, a sustainable textile brand committed to quality and intentionality.

Veena Birajadar’s journey is anything but ordinary. Leaving behind an established career in IT, Veena found her true calling in the power of plant-based eating, leading her to open Pure Vegan Café in Raleigh, North Carolina, in 2021. Her mission? To bring accessible, nourishing vegan food to the Raleigh community and beyond.

In this powerful episode, we welcome Melva LaJoy LeGrand, founder of LaJoy Plans, to share her journey from academia to events, embracing life’s highs and lows along the way. Melva discusses her early struggles with self-esteem and depression, the importance of resilience, and how personal setbacks—including the pandemic’s impact on her business—shaped her outlook and purpose.