Modern Prairie: Building a Community, One Story at a Time
Imagine a space where women can shed societal expectations, embrace their unique journeys, and rediscover their inner strength. That’s the heartbeat of Modern Prairie, a brand redefining what it means to thrive in life’s “middle essence.” Co-founders Melissa Gilbert and Nicole Haase joined us for one of the most meaningful conversations we’ve ever had on the Badass Women in Business Podcast.
Modern Prairie isn’t just a lifestyle brand; it’s a rallying cry for women over 50 who want to feel seen, valued, and connected. As Melissa and Nicole shared their story, it became clear that their work is about far more than products—it’s about purpose, passion, and empowering a community of extraordinary women.
The Origin Story
Modern Prairie started with two women who shared a vision: to create something that didn’t just sell, but served. After a chance introduction through a mutual friend, Melissa and Nicole discovered they both had a deep passion for connection and community. They also saw a glaring gap in how society and brands spoke to women in their prime.
Nicole put it best: “So many brands claim to be for women like us, but they’re speaking at us, not with us. We wanted to change that.”
With Melissa’s authenticity as a guiding force and Nicole’s branding expertise, Modern Prairie was born—a platform that champions women navigating the transitions of midlife. From launching their first collection in 2022 to building an app where members share their lives and lift each other up, every decision they’ve made has centered on one question: What does she need?
What Makes Modern Prairie Different
While many brands aim to capture the attention of women over 50, Modern Prairie offers something rare: substance. It’s not about anti-aging or fitting into narrow definitions of beauty. It’s about celebrating life’s complexities and empowering women to feel confident and connected.
Authenticity That Resonates
Melissa’s approachability is the cornerstone of Modern Prairie’s success. From sharing personal stories to engaging directly with their community, she embodies the brand’s mission. “If I’m having a tough day, I can post in our app and know our community will be there for me,” she shared.A Judgment-Free Zone
In a world of divisive online spaces, Modern Prairie offers a sanctuary. Their app is free from trolls, political debates, and negativity. Nicole explained: “We’ve created a space where women can share openly without fear. It’s all about connection and support.”Products with Purpose
Modern Prairie’s offerings are more than just items—they’re catalysts for connection. From cozy clothing to kitchen essentials, every product is designed to tell a story and bring women together. Nicole describes them as “stories waiting to be told.”
Redefining Aging and Beauty
Modern Prairie takes a bold stance against societal pressures to stay young. Instead of selling “anti-aging,” Melissa and Nicole embrace what they call “curious aging.”
Melissa shared: “Aging is inevitable. Let’s focus on staying curious, vibrant, and engaged. I’d buy a face cream called ‘Curious’ before I’d ever buy one called ‘Anti-Age.’”
This perspective is refreshing and empowering. Modern Prairie isn’t about denying age but celebrating the wisdom, strength, and beauty that come with it.
How Modern Prairie Builds Community
One of the most inspiring aspects of Modern Prairie is how they’ve cultivated a thriving, engaged community. From day one, they’ve listened to their audience, allowing feedback to guide their growth.
Nicole emphasized: “If you want to build a community, you have to be ready for the good and the bad. Feedback is a gift, and it’s what helps us grow.”
Through events, interactive app features, and meaningful product launches, Modern Prairie has created a space where women can connect on a deep, emotional level.
Lessons for Entrepreneurs
This episode wasn’t just a conversation—it was a blueprint for how to build a brand with heart. Here are some key takeaways from Melissa and Nicole:
Start with Your Why: Before launching Modern Prairie, Melissa and Nicole were clear about their purpose. Their advice? “Know your who, your why, and your how. Always go back to those.”
Embrace Imperfection: Perfection isn’t attainable or sustainable. As Melissa said, “Perfect imperfection is what makes life beautiful.”
Prioritize Connection: Whether it’s through a product, event, or app, Modern Prairie prioritizes authentic relationships over sales.
Trust Your Partner: Melissa and Nicole’s partnership thrives on honesty, collaboration, and trust. “Conflict isn’t bad. It’s how you resolve it that matters,” Nicole explained.
A Community That’s Changing Lives
Modern Prairie’s impact goes far beyond sales. Women in their community have found lifelong friends, emotional support, and a renewed sense of purpose.
Melissa shared: “We’ve created something I use myself. This community is a source of strength for me as much as it is for them.”
From supporting women through life’s transitions to empowering them to embrace their unique journeys, Modern Prairie is a beacon of hope and inspiration.
What’s Next for Modern Prairie
As they look to the future, Melissa and Nicole are committed to deepening their connection with their audience. Whether it’s through new product lines (we’re still hoping for “Curious” skincare!) or expanding their events, one thing is clear: Modern Prairie will always put community first.
Final Thoughts
Modern Prairie is more than a brand—it’s a reminder that community, authenticity, and purpose can change lives. Melissa and Nicole have created a space where women can feel valued, connected, and truly themselves.
If you’re looking for a community that inspires, uplifts, and celebrates you, Modern Prairie might just be your new favorite place.
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