Rachael Wonderlin on Saying No, Building Recurring Revenue, and Breaking Out of a Niche That Tried to Trap Her

Rachael Wonderlin built a national dementia consulting firm from the ground up, but the real story is how she stopped saying yes to everything and started building a business that actually worked. In this episode, she shares the turning points that shaped her journey, from hustling for every dollar to creating recurring revenue, confronting the unregulated coaching industry, and learning to trust her own instincts as a leader. This conversation is direct, honest, and packed with lessons for any woman building something of her own.