Kristin Heideman did not plan to become an entrepreneur. After two decades in the insurance industry and a sudden job loss, she made a decision that reshaped her entire career. Within forty-eight hours she launched The Brinkman Group and began building a lifestyle business that favors freedom, quality, and confidence over rapid scale. Her story is a clear look at how women can build powerful careers, trust themselves, and define success on their own terms.

Ashley King, founder of BLOOM Virtual.co, shares how she turned perfectionism into purpose and built a creative agency that helps women entrepreneurs grow with confidence and clarity. From her roots in luxury fashion to leading a thriving branding studio, Ashley’s story is about letting go, trusting others, and building brands that truly convert. Learn her three-step framework: Visualize, Audit, Act, to evolve your business, align your brand with your future self, and take the brave steps that lead to lasting growth.

Jenn Harris has reinvented herself more times than most people change careers. From aspiring golf pro to entrepreneur to CEO, her journey has been driven by curiosity, courage, and a relentless desire to solve problems. In this Badass Women in Business feature, Jenn shares how she built confidence through golf, created spaces for women to connect, and learned to lead through uncertainty, pregnancy, and company transformation. Her story is about resilience, reinvention, and redefining success on her own terms.