Kirsten Liston, Founder and CEO of Rethink Compliance, shares how she left a secure leadership role to build a company that challenged an entire industry. In this episode, she talks about the mindset required to become a founder, recognizing market opportunities others ignore, and why more is possible than most people believe when building a business.

When Sarah Noel Block talks about being a “f***ing badass,” she means it. After years of freelancing, scaling too fast, burning down systems that no longer fit, and rebuilding smarter each time, she has learned that confidence is not a personality trait. It is a business strategy.

In this episode of Badass Women in Business, Sarah shares how she built Tiny Marketing, a company designed for sustainable growth and sanity. She explains how to test new offers before investing, use Gateway Offers to turn leads into long-term clients, and protect your time with firm boundaries.

Her story is a powerful reminder that success is not about doing more. It is about doing what works, trusting yourself enough to walk away from what does not, and building a business that serves your life.