After thirteen years in corporate leadership, Meredith Farley made the leap into entrepreneurship when a layoff forced a choice between safety and ownership. In this episode of the Badass Women in Business podcast, we talk about the mindset shift from corporate to founder, why so many capable women stay invisible, and how to build credible authority on LinkedIn without burning out.

Christina Lenkowski, founder of Publicity by Christina, shares how she built a boutique podcast PR agency by doing things differently. From guaranteeing client results to treating visibility as a measurable business strategy, she breaks down the power of podcast guesting, what most people get wrong about publicity, and why relationships are the real return on investment.