Kristin Heideman did not plan to become an entrepreneur. After two decades in the insurance industry and a sudden job loss, she made a decision that reshaped her entire career. Within forty-eight hours she launched The Brinkman Group and began building a lifestyle business that favors freedom, quality, and confidence over rapid scale. Her story is a clear look at how women can build powerful careers, trust themselves, and define success on their own terms.

In the latest episode of Badass Women in Business, we sit down with Vicky Demas, CEO of Identifeye Health (formerly Tesseract Health), to discuss her incredible journey in tech and healthcare. With over 20 years of experience and 20+ patents, Vicky shares how she’s leveraging AI to revolutionize diagnostics, including a groundbreaking system for diabetic retinopathy screening. As a former product lead at GRAIL and a founding member of Google Life Sciences, Vicky opens up about the challenges of being a female entrepreneur, the loneliness of leadership, and why grit, adaptability, and continuous learning are essential for success. Tune in for inspiring insights on breaking into male-dominated industries, leading with purpose, and using AI to transform healthcare.

Don't miss this episode! Learn how Vicky is using cutting-edge technology to make healthcare more accessible while offering powerful advice for women entrepreneurs.