Christina Lenkowski, founder of Publicity by Christina, shares how she built a boutique podcast PR agency by doing things differently. From guaranteeing client results to treating visibility as a measurable business strategy, she breaks down the power of podcast guesting, what most people get wrong about publicity, and why relationships are the real return on investment.

Global brand strategist Yuki Bi joins the Badass Women in Business podcast to share how she built Helios Worldwide across four continents without shortcuts or compromises. From her early days in Canadian marketing to leading integrated strategy for global brands, Yuki unpacks the lessons that came from burnout, cultural missteps, and bold decisions. She shares how structure, clarity, and emotional honesty shaped her leadership; and why real growth often begins in the hardest moments.

Libby DeLucien didn’t build her business from a vision board. She built it while navigating a divorce, a custody battle, and starting over with nothing but her experience and work ethic. In this episode, Libby shares how she went from cleaning houses to running a national franchise and two software companies. We talk about her 1 Layer Deep systems approach, the family meetings that guide her business decisions, and how she redefined what it means to be a good mother and a strong leader. If you’ve ever felt stretched too thin, her story will change the way you think about growth.