Two friends from Wisconsin turned their love of local food and fermentation into a growing beverage brand that celebrates inclusion and community. Siren Shrub, founded by Mindy McCord and Layne Cozzolino, crafts vinegar-based drinks that offer sophistication and flexibility for drinkers and non-drinkers alike.

Kate Wolff left big agency life to build something different. She went on to launch four companies rooted in creativity, equity, and bold leadership. In this episode, she shares the unfiltered truth about failure, fundraising, and what it really takes to build a business that lasts.